Social search guides.
Getting found on Instagram and YouTube, where many customers search first.
All Social search guides
Instagram SEO for Businesses: Name, Bio, Captions and Hashtags
Set up a searchable Instagram name field and bio, write captions and Reels people find, and pick a small set of hashtags that still work.
YouTube SEO for Small Businesses: Titles, Chapters, Tags and Shorts
Research video topics, write titles and descriptions, add chapters, captions and tags, use Shorts, and learn from YouTube's search report.
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About social search
Many customers in India search Instagram and YouTube before they search Google. Both work like search engines: they read your profile, captions, spoken words and tags to decide what to show.
These guides cover a searchable Instagram name field and bio, captions, Reels and hashtags that still work, and YouTube titles, descriptions, chapters, tags and Shorts. The hashtag generator builds the bio, hashtag sets and YouTube tags for you in one go.
Every guide is reviewed by Dhruv Boghani and shows when it was first published and last updated.