Schema guides.
Structured data that helps search engines understand your business, products and pages.
All Schema guides
LocalBusiness and Product Schema: A Field-by-Field Guide
Complete LocalBusiness and Product schema examples, which fields matter, branches and service areas, and the mistakes that break rich results.
Schema Markup for Beginners: What It Is and Which Types You Need
What schema markup does, the types most sites need, what changed with FAQ schema in 2023, and how to add and test JSON-LD on your pages.
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About schema
Schema markup labels the facts on your pages, such as your business name, address and opening hours, or a product's price and stock, in a format search engines read directly. It can change how your result looks and helps Google connect your website with your Business Profile.
Start with the beginner's guide to learn what schema does and which types you need, including what changed with FAQ schema. Then use the field-by-field guide for LocalBusiness and Product schema, and the schema generator to build and copy the JSON-LD for your own pages.
Every guide is reviewed by Dhruv Boghani and shows when it was first published and last updated.